Sony Thursday held its biggest launch in years at the annual Consumer Electronics Show (CES) in Las Vegas, where it debuted a new EV prototype called Afeela, which will go on sale as early as 2026. Tech companies of all sizes are showing off their latest products at CES, formerly known as the Consumer Electronics Show. The show is getting back to normal after going completely virtual in 2021 and seeing a significant drop in 2022 attendance because of the pandemic.
The Japanese electronics giant also announced that it will start selling the highly-anticipated PlayStation VR 2 headset on February 22. In addition to the Afeela electric car and a sneak peek at the Gran Turismo movie, Sony introduced Project Leonardo, a new accessibility controller kit compatible with the PS5.
Sony’s new ‘Afeela’ electric vehicle coming in 2026
Perhaps the biggest news to come out of CES this year is a Sony car, an electric vehicle dubbed “Afeela.” The car, which has been developed with Honda as part of a Sony Mobility subsidiary, will debut in 2026 using Qualcomm technology. Sony said it will open preorders for the car in the first half of 2025, with deliveries set to begin in early 2026 in North America.
The success of Sony’s electric car is unclear, the agencies reported, adding that especially now when the competition is cut-throat in the EV space. The announcement of Afeela puts Sony ahead of Apple, which has been rumoured to be working on an electric car. But the cost of designing and manufacturing an electric car is huge. Dyson, the British company best known for its vacuums and hand dryers, had been working on a line of electric vehicles but decided to stop working on them due to the high cost involved.
PlayStation VR 2 hits stores on February 22
Sony’s PlayStation VR 2 headset, which requires a PlayStation 5 to run it, will launch on February 22. PSVR 2, which Sony priced at $550, is a high-end virtual reality system with better specs than the market leader Meta’s Quest 2, which costs $400. Sony has promised at least 30 games for the PSVR’s launch, including a spin-off to its popular robot-animal-hunting action-adventure series Horizon as well as Gran Turismo 7; the Sony’s second attempt at the virtual reality market. Sony’s original PSVR for PlayStation 4 launched in 2016 for $400. Virtual reality is lately exploding, and Sony wants to be seen as a big player. With brands like the PlayStation embedded in popular culture, Sony hopes the new PlayStation VR 2 will be a success.
The announcement of PlayStation’s Jim Ryan announced on stage that the PlayStation 5 has passed 30 million units sold and Sony shared a first look at the upcoming Gran Turismo movie, which is set to hit theatres this August were few other most remarkable announcements at the event.